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Formát
| Článek |
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Hlavní záhlaví
|  Musialik, Wanda, 1957- |
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Název
| Comparative Analysis of the Official Websites of the Partner Cities of Głuchołazy and Jesenik - in Terms of Auto-Presentation of their Potential: Spa, Tourist, Cultural and Investment / Wanda Musialik, Roman Śmietański |
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Popis (rozsah)
| 2 obrázky |
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Typ obsahu
| text |
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Ext.odkaz
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 Plný text
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EXEMPLÁŘE
| Všechny jednotky |
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Zdroj.dokument
| Development and Administration of Border Areas of the Czech Republic and Poland. -- Ostrava : VŠB - Technical University of Ostrava, 2021. -- Ročník 4 (2021), strana 171-178. -- ISBN 978-80-248-4526-5 |
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Další původce
| Śmietański, Roman |
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Poznámka
| Obsahuje bibliografii |
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Abstrakt
| Since the 1990s the Internet has become an effective tool in social and economic communication in Central Europe. The authors aimed to investigate the extent to which the Internet has been used in promoting towns located in Polish and Czech border area. The authors analysed the official websites of Głuchołazy and Jesenik. In the past both of these towns had been located in the same country but were later divided by the border. The authors examined the presentation of spa, tourist, investment and cultural advantages emphasised by the local authorities in charge of each town. According to the authors these towns developed different approaches in using the Internet: a dynamic attitude in Jesenik and a more static strategy in Głuchołazy. The Internet has been skilfully used in promoting tourist values and concise in providing economic information. The analysis showed that unlike Jesenik, the city of Głuchołazy has been using the Internet for economic promotion. The following research may help to improve the content of promotional websites developed by the presented towns.. |
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Předmět. heslo
| města -- Česko |
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| města -- Polsko |
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| reklama a propagace |
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| turistika |
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| místní rozvoj |
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| internetová reklama |
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| WWW stránky |
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| WWW prezentace |
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Předmět. heslo
| Jeseník (Česko) |
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| Głuchołazy (Polsko) |
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Skupina Konspektu
| 659 - Reklama. Public relations. Média |
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MDT
| 659 |
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Systém. číslo
| 006503284 |
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